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    Harley News

    The REAL Story: How Harley Is Dealing With The EU Tariffs

    A Message From Matt Levatich, CEO of Harley-Davidson. Harley-Davidson has been an iconic brand since 1903, and we are proud to be a company that unites people passionately and authentically under the ideals of freedom, strength and independence. We are a brand that is about big ideas that unite people, and we don’t take sides in politics. Today, however, we unfortunately find ourselves in the center of a heated political conversation about fair trade. It is not our intention or our desire to be in this political spotlight, and the entirety of our effort and focus is to minimize any impact on this great brand, company, the business of our…